Discover
We identify the stories and expertise hiding inside your business.
NEWS FUELS GROWTHby Splash MediaJOURNALIST-LED BUSINESS CONTENT
Your News
Fuels Growth.
Your business is full of stories. We find them. We write them. We turn them into authoritative content designed to build visibility, credibility and commercial opportunity.
One good conversation can uncover a month of valuable content.
THE NEWSGROWTH SYSTEM
Stop asking, “What shall we post?”
Start asking, “What news are we sitting on?”
Most businesses already have the raw material for strong content: expertise, customer successes, new ideas, projects, opinions, people and change. News Fuels Growth gives you a simple editorial system for finding it and putting it to work.
Interview
A journalist talks to the people who actually know the subject.
Create
We turn the conversation into credible, human business content.
Optimise
We strengthen relevance, service links and calls to action.
Publish
Website, LinkedIn, newsletters, trade media and more.
Grow
Build authority, discoverability and reasons for prospects to engage.
THE INTERVIEW DESK
Give us an hour.
We’ll find the stories.
Your leaders and specialists should not have to become copywriters. Each month, Splash Media interviews the people closest to your business and turns their knowledge into an editorial pipeline.
That can include a substantial website article, LinkedIn posts, newsletter material, customer stories, opinion pieces and an external article suitable for an industry publication.
You provide the expertise. We ask the questions, find the angle and do the writing.
Talk about a monthly Interview Desk
WHERE YOUR STORIES HAPPEN
Boardroom, office or factory floor.
The strongest business stories often come from getting close to the people, projects and places behind them. Splash Media can interview your leaders and specialists in their own working environment — where the detail and the real story live.
NEWSGROWTH TOOLS
Find the opportunity. Make every story work harder.
NewsGrowth Audit
See how effectively your website turns company news into promotion and commercial opportunity — looking at relevance, service linking and calls to action.
Open the NewsGrowth Audit →NewsGrowth Optimiser
Take an existing story or article and assess its commercial strength. Then see how it can be restructured into more useful, compelling content.
Open the Story Optimiser →GEO / AI Visibility
Build a stronger body of useful, authoritative business content that gives search engines and AI systems clearer evidence of what you know and do.
Ask about GEO-ready content →CONTENT SERVICES
One story. Many useful lives.
A good business story should not disappear after one LinkedIn post. We can develop it for the channels where your customers, prospects and industry actually encounter you.
Website news & articles
Executive thought leadership
Press releases
Case studies
LinkedIn content
Company newsletters
Trade-media features
Interview & reporting
25+ YEARS OF CLIENT EXPERIENCE
Experience across some of Britain’s best-known organisations.
Over the past 25 years, Nigel has worked with major organisations across banking, engineering, transport, healthcare, defence and professional services.
ABOUT SPLASH MEDIA
Journalism first.
Business purpose always.
News Fuels Growth is a Splash Media service led by Nigel Lucas, a journalist, copywriter and communications specialist with more than four decades of experience.
The difference is simple: this is not about manufacturing endless “content”. It is about finding genuine stories, asking the questions an experienced journalist would ask, and turning what is genuinely interesting about your organisation into material people have a reason to read.
“Your business has more news than you think.”
LET’S TALK
Have a question?
Call or email me now.
If you would like to know how Splash Media could help uncover and use the stories inside your business, call me any time on my personal mobile or email me with any questions you may have. I’ll respond rapidly.
nigelmlucas@aol.com